Launches Inaugural KEL Award Launches Inaugural KEL Award to Recognize Leading B2B E-commerce Talent

Lahore (Muhammad Yasir), a leading platform for global business-to-business (B2B) e-commerce, today announced the inaugural Key E-commerce Leader Award (KEL Award), designed to honor distinguished e-commerce suppliers within the South and Southeast Asia regions.

Launching this week and continuing through November 2024, the KEL Award will see eligible suppliers from seven countries – India, Indonesia, Malaysia, Pakistan, Singapore, Thailand and Vietnam – compete in a national round in their respective markets from August to October. The 10 best performers from the national round will take the stage in the finale to be held in Vietnam in November, where the three most outstanding contestants among them will be crowned the winners of the KEL Award.

Contestants are expected to showcase their use of in developing and expanding their export ventures, along with the strategies they employ to stand out in the global market. Evaluations of the KEL Award will be based on the substance and creativity of their presentations, effectiveness in communication and personal brand portrayal, in-depth understanding of the platform, and adeptness in fielding questions and articulating plans to impact and inspire others within the e-commerce community.

The competition is open to owners, key personnel and managers of companies selling on with a minimum rating of two stars and an active presence on the platform for at least six months.’s KEL Award aims to bring together top-notch suppliers across the region and foster mutual learning and engagement. It also offers a stage for participants to expand their influence within’s community of global buyers and suppliers, enhancing their visibility and opening doors to collaborative opportunities.

Contestants will stand a chance to gain access to’s expert-led training sessions designed to bolster their operational proficiency on the platform as well as develop their soft skills critical to leadership, public speaking and team management.

Outstanding suppliers in the competition will be entitled to exclusive benefits including enhanced product showcase slots and keyword advertising bonuses to boost their products’ exposure on The top three contestants will receive the additional award of a sponsored “Dream Trip” to’s headquarters in Hangzhou, China. All winners from the country round will also be appointed as lecturers, gaining opportunities to impart their insights and experiences with fellow suppliers from the South and Southeast Asia region.

“The KEL Award aims to serve as a vital platform for high-caliber small and medium-sized enterprises (SMEs) on our platform to showcase their business acumen and innovation while fostering cross-market collaboration and learning. By spotlighting the success stories of the contestants, we aspire to motivate countless other SMEs engaged in global trade to reach new heights of success on the international stage,” said Mr. Roger Luo, Head of South and Southeast Asia at

Registration for the KEL Award is open from now until late July 2024. For registration, please visit: